Sans Normal Moden 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Muller Next' by Fontfabric, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, sporty, impact, approachability, display clarity, bold branding, rounded, bulky, soft corners, compact counters, heavy terminals.
A dense, heavy sans with rounded construction and softened corners that keep the mass feeling approachable rather than rigid. Curves are generous and close smoothly, while straight strokes remain blocky and substantial, producing compact counters and sturdy internal apertures. The lowercase shows simple, single-storey forms with thick joins and short ascenders/descenders, giving text a packed, poster-like rhythm. Numerals follow the same chunky geometry, with circular forms and minimal detailing for maximum impact.
Best suited to display sizes where its thick, rounded forms can project clearly—headlines, posters, and bold brand marks in particular. It also works well for packaging and short signage copy where a friendly, high-impact tone is needed, while extended body text may require extra spacing to maintain clarity.
The overall tone is upbeat and friendly, with a bold, attention-grabbing voice that feels at home in playful and energetic contexts. Its rounded weight and compact openings create a warm, slightly retro personality that reads as confident and casual rather than formal.
Likely designed to deliver maximum visual impact with a welcoming, rounded sans flavor—prioritizing strong silhouettes, simple letterforms, and a compact, energetic texture for contemporary display typography.
In longer lines, the tight interior spaces and heavy joins create a strong texture that benefits from generous tracking and ample line spacing. The design’s broad shapes and simplified details emphasize silhouette and word shape over delicate internal articulation.