Sans Normal Mukab 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mohr' by Latinotype, 'Mundo Sans' by Monotype, 'Plau Redonda' by Plau, 'Multi' by Type-Ø-Tones, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, punchy, friendly, retro, display impact, approachability, retro flavor, brand voice, rounded, bulky, bouncy, soft corners, high impact.
A heavy, rounded sans with compact, chunky forms and broadly circular counters. Curves dominate the construction, but many joins and terminals are subtly flattened or slightly angled, giving the letterforms a cut-paper, bouncy feel rather than purely geometric precision. The lowercase is stout with short extenders and generous interior space where possible (notably in o/e), while tight apertures and thick strokes create a dense, poster-ready texture. Numerals match the weight and softness, with large, simplified silhouettes and minimal detail.
Best suited to display settings where maximum impact is needed: posters, big headlines, branding marks, packaging, and short signage copy. It can work for short bursts of text in larger sizes, but the dense weight and tight counters are most effective when used sparingly with comfortable spacing.
The overall tone is bold and upbeat, reading as friendly and a bit quirky due to the slightly irregular, buoyant shapes. It suggests a retro-pop sensibility—confident and attention-grabbing without feeling sharp or technical.
Likely designed as a high-impact, approachable display sans that combines rounded geometry with slightly irregular shaping to create a distinctive, lively voice. The intention appears to be immediate visibility and a playful, brandable texture rather than neutrality or long-form readability.
Round letters (O/C/G) lean toward near-circular geometry, while diagonals and junctions (K, R, S) show small angular notches and compressed interior spaces that add character at display sizes. The rhythm in text appears intentionally compact and energetic, producing a strong black mass that benefits from ample line spacing.