Script Fumog 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: logotypes, packaging, headlines, posters, signage, retro, friendly, confident, playful, bold, attention, nostalgia, warmth, branding, impact, rounded, brushed, swashy, compact, lively.
A heavy, brush-like script with a pronounced forward slant and compact proportions. Strokes are rounded and smoothly modulated, with tapered terminals and occasional teardrop-like endings that suggest a sign-painter rhythm. Letterforms are tightly constructed with small counters, generous curves, and selective swashes—especially in capitals—while lowercase shapes stay sturdy and simplified for dense settings. Numerals and punctuation follow the same soft, thick-stroke logic, keeping the texture consistently dark and punchy.
Best suited to short, high-impact settings such as logos, product packaging, storefront-style signage, poster titles, and punchy headlines. It works well when you want a bold script presence with a hand-painted feel, and it holds up particularly nicely in large sizes where the swashes and rounded modulation can be appreciated.
The font conveys a nostalgic, upbeat tone reminiscent of mid-century signage and casual branding. Its bold, rounded motion feels approachable and energetic, balancing formality with a friendly, hand-done confidence. Overall, it reads as expressive and charismatic rather than delicate or refined.
The design appears intended to capture a bold, brushed script look with compact width and strong texture for branding-forward typography. Its mix of decorative capitals and simplified lowercase suggests a goal of balancing expressiveness with usability in short phrases and display lines.
Capitals are notably decorative and looped, creating strong word-shape cues and an attention-grabbing start to lines. The dense stroke weight can cause counters and joins to fill in at smaller sizes, so spacing and size choice will strongly influence clarity. The overall rhythm is smooth and continuous even where characters are not fully connected, helping it maintain a cohesive script flow in text lines.