Print Pugim 10 is a bold, very wide, high contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, logos, editorial, playful, handmade, quirky, casual, retro, handmade feel, expressive texture, display impact, informal tone, blobby, wobbly, brushy, inky, soft-edged.
A chunky, hand-drawn print style with softly chiseled edges and visibly uneven stroke contours, as if formed with a broad marker or brush. Letterforms lean slightly forward and show irregular weight distribution, producing a lively texture and a dark, assertive color on the page. Counters are small and sometimes pinched, while terminals tend to be rounded or abruptly cut, giving the shapes a sculpted, organic feel. Proportions are expansive with generous horizontal spread and loose, variable widths that emphasize an informal rhythm in words and lines.
This font is best suited to short, attention-grabbing settings such as posters, headers, packaging, and display typography where its textured, hand-made character can be appreciated. It can also work for logo wordmarks and playful editorial callouts when set with ample size and spacing to preserve clarity.
The overall tone is playful and mischievous, with a handmade roughness that feels spontaneous rather than polished. Its forward slant and heavy, inky presence create a spirited, poster-like energy that reads as friendly and bold without becoming formal.
The design appears intended to capture the immediacy of hand-rendered lettering—bold, slightly slanted, and imperfect in a controlled way—so text feels personable and energetic rather than mechanical. It prioritizes distinctive silhouette and expressive texture over strict uniformity.
In continuous text, the irregular silhouettes create strong word shapes and a textured baseline, which can add character but also increases visual noise at smaller sizes. Numerals match the same blobby, brush-formed construction, keeping a consistent voice across letters and figures.