Serif Normal Apma 9 is a very bold, very wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, editorial, logotypes, dramatic, assertive, vintage, playful, theatrical, headline, impact, character, display, emphasis, bracketed serifs, wedge serifs, swashy terminals, compact counters, poster weight.
A very heavy, right-leaning serif with pronounced stroke contrast and broad proportions. The forms are built on sturdy, rounded bowls and compact joins, with clearly bracketed, wedge-like serifs and swelling curves that create a lively rhythm. Counters tend to be relatively tight for the weight, and the overall texture is dense and emphatic, especially in longer settings.
Best suited to headlines, subheads, posters, packaging, and editorial features where a bold italic serif can carry a strong voice. It can also work for logotypes, event promotions, and pull quotes that benefit from a dense, high-impact texture. For extended small-size reading, the heavy weight and tight counters may be better reserved for emphasis rather than continuous body text.
This typeface feels assertive and theatrical, with a confident, old-world flavor. Its energetic slant and bold presence give it a lively, attention-seeking tone that can read as playful, dramatic, and slightly nostalgic.
The design appears intended to deliver maximum impact with a classic serif voice, using strong contrast, a consistent italic forward motion, and wide letterforms to create a bold, memorable texture. It prioritizes personality and punch over quiet neutrality, aiming to stand out in short-to-medium text runs and prominent typographic statements.
The lowercase shows a notably curvy, friendly construction (single-storey ‘a’ and ‘g’) with ball-like terminals, reinforcing a more expressive, display-oriented character. Numerals are similarly weighty and wide, matching the font’s overall emphasis and forward-leaning momentum.