Sans Normal Usluf 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui accents, dynamic, modern, sporty, clean, confident, forward motion, clean italic, modern utility, brand energy, slanted, crisp, open, rounded, sheared.
A slanted sans with rounded, softly elliptical construction and clean terminals. Strokes feel steady and even, with subtle modulation that keeps counters open and letterforms clear. The italic is achieved with a consistent shear rather than calligraphic joins, producing a smooth, forward-leaning rhythm. Curves are generous and circular in many places, while diagonals (in forms like A, K, V, W, X) stay sharp and energetic. Numerals follow the same oblique, simplified approach, reading clearly with straightforward shapes.
This face is well suited to branding and marketing where a sense of motion is helpful, as well as headlines and short passages that benefit from a clean italic voice. It can work effectively on posters and packaging where clarity and energy are both desirable, and as an accent italic in interfaces or editorial layouts.
The overall tone is brisk and contemporary, with a forward motion that suggests speed and momentum. Its smooth curves and restrained detailing keep it approachable and professional rather than expressive or ornamental.
The design appears intended to provide a crisp, modern italic sans that reads cleanly while projecting speed and decisiveness. Its rounded construction and consistent slant aim for an energetic but controlled texture suitable for contemporary communication.
In text, the slant creates a pronounced directional flow and a lively texture across lines. The spacing appears comfortable and the shapes remain distinct at display sizes, with especially open bowls and counters contributing to clarity.