Sans Normal Idgof 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui labels, posters, friendly, casual, approachable, playful, soft, warmth, approachability, informal tone, modern clarity, softness, rounded, monoline, humanist, open apertures, soft terminals.
A rounded, monoline sans with a consistent rightward slant and softly finished terminals. Strokes are smooth and even, with generous curves and open counters that keep the texture light and readable. The lowercase has a simple, single-storey construction (notably the a and g), and overall proportions lean slightly narrow and upright within the slanted stance, producing an easy, rhythmic flow in words and longer lines.
Well-suited to friendly branding, packaging, and poster headlines where a warm, modern voice is needed. It also works for short editorial callouts, captions, and UI labels when you want an approachable tone without sacrificing legibility in continuous text.
The tone is informal and personable, combining a hand-drawn ease with the clarity of a clean sans. Its rounded shapes and gentle italic movement give it an optimistic, conversational feel rather than a strict or technical one.
The design appears intended to deliver a contemporary sans personality with a casual, handwritten-adjacent warmth—maintaining clean construction and clear forms while using rounding and an italic slant to add momentum and friendliness.
The numerals and capitals follow the same rounded, soft-cornered logic, helping mixed-case settings feel cohesive. The italic angle is present but not exaggerated, so it reads as a relaxed oblique rather than a calligraphic script.