Sans Normal Adbiv 13 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sports, tech ui, posters, technical, sleek, sporty, futuristic, clean, modernize, add momentum, improve clarity, brand voice, oblique, rounded, geometric, streamlined, open apertures.
A slanted sans with a geometric, rounded construction and smooth, low-modulation strokes. Curves are drawn from broad arcs and ellipses, while joins and terminals stay crisp and uncluttered, giving letters a streamlined silhouette. Proportions read on the wider side with generous set width and open counters, and the lowercase maintains a steady, moderate x-height for a balanced text color. Numerals echo the same aerodynamic shaping, with simple, continuous curves and a consistent forward lean.
Well-suited to headlines, short display copy, and brand marks that benefit from an energetic slant and clean geometry. It also fits tech-oriented interfaces, product marketing, and sports or automotive-themed graphics where a sleek, fast impression is desirable. In longer settings it can work for brief blurbs or pull quotes where emphasis and momentum matter more than neutrality.
The overall tone is contemporary and energetic, with a distinctly forward-moving posture. Its rounded geometry and even stroke texture feel engineered and modern, lending a mildly futuristic, tech-facing character without becoming decorative.
The design appears intended to modernize a geometric sans into an italic-forward voice that reads fast and contemporary. By pairing wide proportions with rounded forms and minimal stroke contrast, it aims for clarity and a polished, engineered aesthetic across both text and numerals.
The italic angle is consistent across uppercase, lowercase, and figures, creating cohesive rhythm in words and lines. The design favors smooth continuity in bowls and shoulders over calligraphic detail, which helps it retain a clean profile at larger sizes and in motion-oriented layouts.