Sans Superellipse Emdag 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, wayfinding, posters, packaging, clean, contemporary, technical, approachable, sporty, modernize, soften geometry, add motion, improve clarity, rounded corners, oblique, humanist, open apertures, soft terminals.
A rounded, oblique sans with smoothly squared curves and a superellipse-like construction that keeps bowls and counters compact but open. Strokes are even and low-contrast, with softened corners and gently tapered joins that avoid sharp angles. The overall rhythm is forward-leaning and streamlined, with generous sidebearings and clear interior spaces; forms like the curved letters and numerals show consistent rounding and a controlled, geometric logic without feeling rigid.
It suits interface typography, dashboards, and product labeling where a clean, forward-leaning sans can signal speed or modernity. The rounded structure also works well for branding, packaging, and headlines that need to feel contemporary and approachable without becoming playful.
The font reads as modern and efficient, with a friendly softness from its rounded geometry. The slanted posture adds motion and a mildly sporty, contemporary tone, making it feel dynamic while staying understated and professional.
The design appears intended to blend geometric clarity with softened, rounded-rectangle forms, creating a recognizable silhouette that remains readable. The oblique stance suggests an emphasis on motion and modern utility, suitable for systems that need a sleek but friendly voice.
Round forms tend toward rounded-rectangle bowls rather than perfect circles, giving the design a distinctive, engineered feel. Diagonals and curves stay smooth and stable, and the figures look designed to align cleanly in UI and display contexts while remaining legible in text.