Sans Normal Melid 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Allotrope' by Kostic (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, youth marketing, playful, punchy, sporty, cartoonish, loud, attention grab, expressive display, high impact, youthful tone, dynamic motion, rounded, slanted, compact counters, soft corners, heavy punctuation.
A heavy, right-leaning sans with rounded, inflated shapes and a compact inner spacing that creates strong black mass. Curves are smooth and continuous, with softened joins and blunt terminals that keep the silhouette friendly rather than sharp. The rhythm is energetic: bowls and counters are small relative to stroke weight, and several letters show slightly quirky, asymmetrical shaping that reads as intentionally informal. Numerals follow the same chunky construction, with clear, simplified forms and minimal detailing.
Best suited to headlines, posters, logos, and branding where a loud, energetic voice is desirable. It works well for sports and entertainment graphics, playful packaging, event promos, and social media titles, especially where high visual weight and motion are needed.
The overall tone is bold and mischievous, closer to comic and sports display typography than to neutral text faces. Its forward slant and bouncy proportions give it motion and immediacy, projecting a casual, fun personality that feels attention-seeking and upbeat.
The design appears intended as an attention-grabbing display sans that blends rounded friendliness with a dynamic, forward-leaning stance. It prioritizes impact and personality over neutrality, aiming to deliver quick readability and strong presence in short, prominent text.
At larger sizes the thick forms and tight counters create a strong poster-like impact, while at smaller sizes the dense interiors may reduce openness in letters like a/e/s and numerals with enclosed counters. The slant is consistent across the set, helping maintain a cohesive, fast-paced texture in headlines and short bursts of text.