Sans Normal Mogob 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, stickers, playful, quirky, chunky, friendly, cartoonish, attention, humor, approachability, informality, display impact, soft-edged, bouncy, rounded, irregular, bulky.
A heavy, soft-cornered sans with inflated, rounded forms and subtly irregular contours that give each glyph a hand-cut, slightly wobbly silhouette. Counters are generally small to medium and often simplified, contributing to a dense, poster-like color. Terminals are blunt and rounded rather than sharp, and joins are sturdy, producing compact, high-impact lettershapes. Spacing appears generous enough for display use, while the overall rhythm stays lively due to the uneven curves and gently shifting widths across the alphabet.
Works best for short-to-medium display settings where impact and personality matter: headlines, posters, playful branding, packaging, and content aimed at family or youth audiences. It also suits merchandise-style applications (stickers, badges, social graphics) where thick letterforms need to read quickly at a glance.
The tone is upbeat and mischievous, with a homemade, cartoon-title energy. Its bouncy shapes and chunky mass feel approachable and humorous rather than formal, suggesting fun-first communication and expressive emphasis.
The design appears intended to deliver maximum visual presence with a friendly, informal voice. By combining sturdy construction with intentionally imperfect, rounded shapes, it prioritizes character and approachability over neutrality.
Distinctive, slightly off-kilter geometry is consistent across caps, lowercase, and figures, creating a cohesive “cutout” personality. The numerals match the same inflated construction and simplified interior shapes, keeping the overall texture bold and attention-grabbing.