Sans Superellipse Hiliw 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, 'Mike Sans' by Factory738, 'MN Grissee Pro' by Mantra Naga Studio, and 'Sharp Sans Condensed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, punchy, industrial, compact, sporty, retro, space saving, high impact, brand presence, signage clarity, blocky, geometric, rounded corners, dense, sturdy.
A heavy, compact sans with a geometric, rounded-rectangle construction. Strokes are consistently thick with minimal modulation, and counters are tight, creating a dense, high-impact texture. Curves tend toward superelliptical bowls and rounded corners rather than true circles, while joins and terminals feel squared-off and purposeful. The overall rhythm is upright and firm, with short-looking ascenders/descenders and a strong, uniform silhouette across letters and figures.
Best suited to headlines, branding, and short statements where density and impact are desirable. It works well for logos, packaging, labels, and wayfinding or storefront-style signage, especially in high-contrast layouts where the thick shapes can anchor a composition.
The tone is bold and assertive, with a utilitarian, industrial edge. Its compact proportions and chunky forms give it a sporty, poster-ready energy that reads as modern with a hint of retro signage.
The design appears intended to deliver maximum visual impact in limited horizontal space, using geometric superelliptical forms and sturdy, uniform strokes for a clean, modern display voice.
In text, the weight and tight internal spaces push it toward display use: large sizes look confident and clean, while smaller sizes may feel dark because of the narrow apertures and condensed fit. Numerals and capitals carry a particularly solid, headline-friendly presence.