Sans Superellipse Hinih 23 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, impactful, confident, sporty, industrial, retro, space saving, high impact, modern branding, signage clarity, blocky, condensed, rounded, geometric, compact.
A compact, heavy sans with tightly drawn proportions and rounded-rectangle (superellipse) construction. Curves are broad and smooth, while terminals are mostly flat and squared-off, giving strokes a solid, machined feel. Counters are relatively small and apertures tend to be narrow, creating a dense texture in words. The lowercase shows simple, sturdy forms with a single-storey a and g, a short-armed r, and a straightforward t; numerals are similarly bold with simplified shapes and strong vertical emphasis.
Best suited to short, high-impact settings such as headlines, poster typography, packaging callouts, athletic identities, and wayfinding or promotional signage. It performs especially well at larger sizes where its compact counters and rounded geometry read clearly as a unified display voice.
The overall tone is loud and assertive, leaning toward a utilitarian, signage-like directness. Its rounded geometry softens the mass, keeping it friendly enough for contemporary branding while still reading as tough and energetic.
Likely designed as a condensed display sans that maximizes visual punch in limited horizontal space, using rounded-rectangle forms to feel modern and approachable while maintaining a strong, utilitarian presence.
In text, the font builds a strong vertical rhythm with minimal interior white space, making spacing and line breaks feel decisive and compact. The superelliptical rounding is consistent across bowls and joints, which helps large headlines look cohesive and intentional.