Serif Flared Uplan 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, magazines, editorials, headlines, branding, classic, literary, editorial, refined, formal, readability, tradition, print tone, warmth, bracketed, calligraphic, oldstyle, open counters, crisp.
A classic serif with gently flared stroke endings and softly bracketed serifs that broaden out from the stems. Curves are generously rounded with open counters, while joins and terminals show a subtle, calligraphic modulation that keeps the texture lively without feeling high-contrast. Uppercase forms read sturdy and traditional, with a slightly wide stance in rounded letters, and diagonals that stay clean and steady. Lowercase shapes are compact and readable, with clear differentiation between similar forms and a smooth, even rhythm across words.
Well-suited to long-form reading in books and editorial layouts where a traditional serif texture is desired. It also scales convincingly for headlines and pull quotes, where the flared endings and open shapes create a distinctive, classic voice for branding and packaging that leans premium or heritage.
The overall tone is bookish and established, suggesting traditional print typography and careful typesetting. Its flared, slightly calligraphic finishing adds a hint of warmth and craft, balancing formality with approachability.
This design appears intended to deliver a dependable, print-oriented serif with traditional proportions and a subtle flared/calligraphic finish. The aim seems to be comfortable readability in text sizes while preserving enough character in terminals and curves to stand out in display applications.
The numerals appear oldstyle in character, with noticeable ascenders/descenders and a text-friendly cadence that blends well with lowercase. Terminals and beaks (notably on letters like C, G, S, and the diagonals) contribute to a lively silhouette that remains controlled in paragraph settings.