Slab Normal Yipe 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Naiche' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, friendly, retro, playful, sturdy, bubbly, impact, approachability, nostalgia, brand presence, display clarity, rounded, soft serifs, chunky, compact joins, ink-trap feel.
A heavy, wide slab-serif with soft, rounded corners and generously filled-in counters. The serifs are blunt and bracketless, reading as pill-like terminals that give the shapes a cushioned, chunky silhouette. Strokes stay broadly consistent, with subtle swelling and tight joins that create occasional notch-like cut-ins (especially where diagonals meet). The overall rhythm is dense and compact, emphasizing dark mass and simplified interior space for strong impact.
Best suited to large sizes where its chunky slabs and rounded details can read clearly—headlines, posters, and bold editorial openers. It can work well for packaging and brand marks that want a sturdy, inviting voice, and for signage where high contrast against the background is available. For paragraphs, it will be more effective in short bursts (pull quotes, labels, callouts) than in long continuous reading.
The font projects a warm, approachable confidence with a distinctly retro, poster-era tone. Its rounded slabs and inflated forms feel playful and slightly nostalgic, balancing bold authority with friendliness rather than austerity. The texture is energetic and characterful, suited to upbeat or whimsical messaging.
The design appears intended to deliver maximum visual weight with a friendly, softened slab-serif personality—combining classic poster-like sturdiness with rounded, approachable shaping. It aims for immediate impact and recognizability, prioritizing bold silhouette and consistent dark color over delicate detail.
Uppercase forms appear particularly blocky and monolithic, while lowercase retains a similarly heavy presence with short extenders and rounded terminals. Numerals match the letterforms in weight and width, maintaining a consistent, display-forward color across mixed text. In longer lines, the dense blackness dominates, so spacing and size selection will strongly influence readability.