Print Aprum 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: children’s materials, packaging, posters, social graphics, headlines, friendly, playful, casual, approachable, quirky, human warmth, informal tone, approachable display, playful clarity, rounded, monoline, hand-drawn, soft, bouncy.
A monoline, hand-drawn print style with rounded terminals and gently uneven strokes that mimic marker or pen lettering. Forms are tall and relatively compact, with soft curves, open counters, and slight irregularities in curve tension and stem alignment that create a natural rhythm. Letter construction stays simple and highly legible, with minimal contrast and a consistent, slightly wobbly baseline feel across caps, lowercase, and numerals.
Works well for children’s content, casual branding, and lighthearted packaging where a friendly hand-drawn presence is desired. It’s also well suited to posters, invitations, and social media graphics, especially in short headlines or display lines where its informal rhythm can be a feature rather than a distraction.
The overall tone is warm and informal, reading as personable and lightly whimsical rather than formal or technical. Its relaxed shapes and rounded endings give it a kid-friendly, everyday voice that feels conversational and inviting.
The design appears intended to capture the immediacy of neat hand printing—easy to read, unpretentious, and visually human—while remaining consistent enough for repeated use in branded or editorial display settings.
Capitals are clean and straightforward with softened geometry, while lowercase maintains a simple printed structure and clear differentiation between similar forms. Numerals share the same rounded, hand-drawn logic, keeping the set cohesive for casual text and short statements.