Sans Normal Riluz 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aftika', 'Aftika Soft', 'Magenos', and 'Magenos Soft' by Graphite and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, neutral, clean, approachable, versatility, legibility, approachability, modernity, clarity, rounded terminals, geometric, even rhythm, open apertures, soft corners.
A clean sans with rounded, softened stroke endings and largely geometric construction. Curves are smooth and generous, with circular bowls and open apertures that keep counters clear in both uppercase and lowercase. Strokes maintain an even thickness, and joins are tidy without sharp or spiky transitions; the overall silhouette feels gently softened rather than mechanical. The lowercase shows straightforward, single-storey forms (notably a and g) and a compact, readable rhythm, while the uppercase stays simple and stable with broad, calm proportions.
This font suits interface and product text where clarity and a friendly tone are important, and it also performs well for brand identities that want a modern, welcoming voice. Its smooth geometry and open counters support short paragraphs and captions, while the softened terminals give headlines and signage a warm, contemporary presence.
The tone is contemporary and approachable, combining a neutral, utilitarian clarity with a subtle friendliness from the rounded terminals. It reads as calm and confident rather than formal, with a slightly playful softness that avoids feeling overly technical.
The design appears intended as a versatile, everyday sans that balances geometric simplicity with softened details for a more human, approachable feel. It prioritizes straightforward shapes and consistent rhythm to stay legible across sizes while maintaining a modern, polished character.
Numerals are plain and highly legible, matching the roundness of the letterforms and maintaining consistent stroke behavior across curves and straights. The overall spacing appears comfortable, helping the font hold together in paragraph-like settings without looking tight or airy.