Sans Normal Rimaj 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Infoma' by Stawix, 'TT Norms Pro' by TypeType, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, clean, playful, approachability, modern clarity, friendly branding, everyday display, rounded, soft, geometric, compact, sturdy.
A rounded, geometric sans with substantial stroke weight and smooth, softly finished terminals. Curves are built from near-circular bowls with minimal modulation, while joins and corners are subtly eased rather than sharply cut, giving the forms a gentle, cushioned feel. Proportions read compact, with relatively small lowercase bodies against prominent capitals and ascenders/descenders that keep word shapes lively. Spacing appears even and stable, and the overall rhythm is consistent across letters and numerals, with clear, simple silhouettes.
This font performs well in branding, headlines, and short blocks of copy where a warm, modern voice is desired. Its solid weight and rounded construction also suit packaging, posters, and UI labels or buttons where clarity and a friendly tone matter.
The tone is friendly and contemporary, pairing a confident presence with soft, approachable shapes. Its rounded geometry feels informal and welcoming without becoming novelty-driven, making it suitable for upbeat, human-centered design.
The design appears intended to deliver a contemporary, approachable sans with geometric foundations and softened details, balancing strong presence with an inviting, informal character for prominent everyday typography.
The numerals follow the same rounded construction and maintain a cohesive texture alongside text. Circular letters (like O/C/G and o/c/e) emphasize smooth, continuous curves, and the overall impression is sturdy and legible at display sizes.