Sans Normal Amnef 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, neutral, clean, friendly, corporate, versatility, legibility, modernity, clarity, geometric, open apertures, uniform strokes, generous spacing, crisp terminals.
A clean sans serif with predominantly geometric construction and smooth, rounded curves. Strokes remain uniform with little modulation, and terminals finish crisply without flaring. Counters are spacious and apertures are open, giving letters like C, S, and a clear, uncluttered feel. Proportions read slightly extended, with wide round letters and steady, even rhythm across text.
This font suits interface and product typography where clarity and consistency matter, and it remains comfortable for paragraphs in editorial or corporate communications. Its extended proportions and open counters also work well for signage and wayfinding at medium to larger sizes, as well as brand systems seeking a contemporary, unobtrusive sans.
The overall tone is modern and neutral, with a calm, confident presence. Its straightforward shapes and open interiors create an approachable, friendly voice that still feels professional and contemporary.
The design appears intended as a versatile, general-purpose sans serif that prioritizes legibility and a steady typographic color. Its geometric lean and restrained detailing suggest a goal of fitting smoothly into modern layouts without drawing attention away from content.
Uppercase forms feel sturdy and stable, while lowercase shapes stay simple and legible with minimal idiosyncrasies. The numerals appear clear and utilitarian, matching the letterforms’ even color and spacing for consistent reading in longer lines.