Sans Normal Argul 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'FF Advert' by FontFont, 'PMN Caecilia Sans' by Monotype, and 'Petala Pro' and 'Petala Pro VF' by Typefolio (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, brand systems, clean, modern, neutral, friendly, utilitarian, everyday usability, clear communication, systematic consistency, modern neutrality, open apertures, generous spacing, rounded joins, geometric, crisp terminals.
A clean sans with gently rounded geometry and smooth, low-modulation curves. Letterforms show open apertures and broadly circular bowls (notably in C/O/Q), paired with straight, unembellished stems and crisp terminals. Proportions feel roomy with a comfortable internal counter shape, and the overall rhythm is even and calm. Numerals follow the same straightforward construction, reading clearly at display sizes with minimal stylistic distraction.
This style works well for user interfaces, dashboards, and product copy where clarity and restraint are important. It also suits signage and wayfinding, as well as editorial layouts and presentations that need a clean, contemporary voice without calling attention to the type itself.
The tone is modern and neutral, with a quiet friendliness coming from the soft curves and open counters. It feels practical and contemporary rather than expressive, prioritizing clarity and straightforward communication.
The design appears intended as a dependable general-purpose sans, balancing geometric cleanliness with comfortable readability. Its restrained detailing and consistent construction suggest a focus on versatile, everyday typography across digital and print contexts.
Curves and diagonals are handled with a consistent, slightly rounded feel that keeps the texture smooth in paragraphs. The glyph set shown maintains a cohesive, no-nonsense construction with minimal quirks, supporting a stable visual color across lines of text.