Sans Normal Demam 2 is a regular weight, narrow, low contrast, upright, tall x-height font visually similar to 'Newhouse DT' by DTP Types and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, data tables, clean, neutral, contemporary, functional, corporate, space efficiency, clarity, neutral branding, system utility, readability, condensed, open apertures, straight terminals, monoline, high legibility.
A crisp, monoline sans with condensed proportions and a clear, modern skeleton. Strokes stay even and steady, with open counters and straightforward, mostly straight-cut terminals that keep shapes clean and predictable. Round letters (like O and Q) are smooth and near-elliptical, while verticals dominate the rhythm for a compact, space-efficient texture. The lowercase shows a tall, utilitarian build with simple joins and minimal ornamentation, and the numerals follow the same restrained, contemporary structure for consistent color in text.
Well-suited for interface copy, dashboards, and navigation where efficient width and clear differentiation matter. It also works for signage and wayfinding, as well as editorial layouts and presentations that need a clean, modern voice with reliable readability across mixed-case text and numerals.
The overall tone is neutral and professional, prioritizing clarity over personality. It reads as contemporary and practical, with a slightly technical, system-like calm that fits information-forward design.
The design intent appears to be a straightforward, space-saving sans for contemporary communication, balancing compact proportions with open forms to maintain legibility in continuous text. It aims for a universal, unobtrusive presence that supports information hierarchy without drawing attention to itself.
Spacing and letterfit appear tuned for compact setting, creating an even typographic color without looking cramped. The sample text maintains clarity at display sizes, with open forms and simple construction helping individual letters stay distinct in dense lines.