Sans Normal Jidaz 12 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'Decary Sans' by Mans Greback, 'Grenoble Serial' by SoftMaker, and 'TS Grenoble' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, sporty, urgent, editorial, modern, assertive, impact, motion, emphasis, display, slanted, geometric, rounded, crisp, dynamic.
This typeface is a heavy, right-slanted sans with strong stroke contrast and crisp, clean terminals. Round letters (O, C, G) are built from smooth, near-elliptical curves, while diagonals (A, V, W, Y, X) feel sharp and energetic, creating a fast forward rhythm. Proportions are compact and sturdy, with counters that stay open despite the weight, and numerals that read clearly with firm curves and angled stress. Overall spacing appears even and stable, supporting dense, impactful setting.
Best suited to headlines, posters, and short bursts of copy where speed and impact matter. It can work well in branding and packaging systems that need a bold, energetic voice, and for promotional graphics where the slant helps convey motion.
The slanted stance and strong contrast give it a sense of motion and insistence—confident, sporty, and attention-seeking. It feels contemporary and promotional rather than delicate, with an editorial punch that suits messages meant to stand out quickly.
The design appears intended to deliver high-impact communication with a modern, kinetic feel. By pairing a clean sans structure with pronounced contrast and a consistent slant, it aims to balance clarity with dramatic emphasis for display-oriented typography.
The italic construction is consistent across caps, lowercase, and figures, with a noticeable forward lean and a cohesive curve language. The lowercase shows a simple, modern structure (single-storey forms where visible) that keeps texture bold and uncluttered.