Sans Normal Hidid 15 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, posters, packaging, friendly, modern, clean, approachable, casual, approachability, clarity, modern neutrality, everyday readability, rounded, soft corners, open apertures, humanist, even rhythm.
A rounded sans with monoline construction and gently softened terminals. Curves are smooth and near-circular, with clean joins and a calm, even stroke rhythm. Proportions lean slightly generous in the bowls and counters, and the lowercase shows open apertures and simple, readable forms. The overall texture is airy and uncluttered, with straightforward punctuation and numerals that match the rounded, consistent stroke behavior.
It works well for interface labels, product copy, and editorial display where a friendly, modern voice is needed. The open counters and simple lowercase shapes support short paragraphs and captions, while the rounded forms also hold up in larger headlines and brand marks.
The tone is friendly and contemporary, with a soft, welcoming feel that avoids sharpness or formality. Its rounded geometry and open shapes give it an easygoing, approachable character suited to everyday communication.
The design appears intended to deliver a clean, contemporary sans that feels warmer than strictly geometric faces. By combining circular structure with softened terminals and open lowercase forms, it aims for broad readability while maintaining a personable, modern look.
Distinctive rounded terminals show up across both straight and curved strokes, helping the face feel cohesive at text sizes. The numeral set follows the same soft geometry, and the overall spacing reads balanced and comfortable in the sample paragraph.