Sans Normal Egmew 15 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: ui, branding, editorial, packaging, advertising, modern, clean, friendly, casual, airy, readability, approachability, contemporary tone, text italic, humanist, slanted, open apertures, rounded terminals, calligraphic.
A slanted sans with smooth, rounded curves and a consistent, understated stroke. Forms feel humanist and slightly calligraphic: strokes taper subtly through curves and joins, and terminals are mostly soft and open rather than sharply cut. Counters are generous and apertures stay open in letters like c, e, and s, keeping the texture light and breathable. The uppercase set reads simple and geometric at a glance, while the lowercase introduces more warmth and motion through single-storey a and g and a gently flowing rhythm.
Works well for interface labels, product branding, and marketing copy where a modern sans is desired but with a more personable, slanted voice. It also suits editorial pull quotes, short paragraphs, and headings that benefit from an airy texture and clear letter separation.
The overall tone is contemporary and approachable, balancing a crisp sans structure with an easy, handwritten-like slant. It feels friendly and informal without becoming playful or decorative, making it suitable for text that should read as relaxed and human.
Likely designed to provide a versatile italic sans that reads cleanly at text sizes while adding a touch of warmth and forward motion. The open shapes and rounded finishing suggest an emphasis on readability and an approachable, contemporary character.
Spacing appears even and comfortable, supporting a smooth line rhythm in the sample text. Numerals follow the same rounded, open construction, and the italic angle is steady across letters and figures, helping maintain cohesion in mixed-case settings.