Sans Normal Okkew 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'PF Diplomat Sans' by Parachute and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, straightforward, robust, clarity, impact, versatility, modernity, approachability, geometric, rounded, clean, compact, even color.
A sturdy sans with geometric underpinnings and broad, rounded curves that keep counters open and shapes highly legible. Strokes are consistently heavy with minimal modulation, producing an even typographic color in text. Terminals are clean and mostly blunt, with soft curvature where forms turn, and the overall construction balances circular bowls against straight verticals and horizontals. Uppercase letters read stable and compact, while the lowercase keeps a simple, contemporary structure; numerals are similarly solid and clear, with rounded forms that match the letters.
Well-suited to headlines, brand marks, packaging, and signage where a strong, clean voice is needed. The dense weight and open counters help it hold up in short text and UI-style labels, especially when clarity and a modern, approachable presence are priorities.
The tone is direct and confident, with a friendly, approachable warmth coming from the rounded geometry and open counters. It feels contemporary and practical rather than delicate or expressive, projecting clarity and reliability in headlines and short copy.
The design appears intended as a versatile, high-impact sans that combines geometric clarity with approachable rounding, aiming for strong readability and a contemporary, no-nonsense personality across display and supporting text roles.
Round letters (like O/C/G) appear strongly circular, while diagonals (V/W/X/Y) are crisp and assertive, giving the design a sturdy rhythm. The overall silhouette stays compact with little ornamentation, emphasizing clarity and impact at display sizes.