Sans Normal Vuliy 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Alilato Arabic' by Alilato, 'TT Norms Pro' by TypeType, and 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, soft, approachable, modern, soften tone, display impact, friendly branding, simplify forms, rounded, chunky, bubble-like, smooth, closed apertures.
A heavily rounded sans with smooth, monoline strokes and generously curved corners throughout. The letterforms lean toward compact, slightly squarish rounds (circles softened into rounded rectangles), producing sturdy silhouettes and a consistent dark color. Counters are relatively small and apertures tend to be closed or nearly closed, which increases solidity and gives the shapes a bubbly, cushioned feel. Terminals are fully softened, and details like the single-storey a and g, simple t, and rounded-shoulder n/m emphasize a clean, simplified construction.
Well suited for branding that needs an approachable tone, as well as packaging, labels, and headline typography where a bold, friendly presence is desirable. It can also work for posters and simple signage where immediate visual warmth and strong silhouette recognition matter more than fine text economy.
The overall tone is warm and informal, with a playful, friendly voice that feels inviting rather than technical. Its soft geometry and thick, even strokes suggest a kid-friendly and comfort-oriented personality, while still reading as contemporary and graphic.
The font appears designed to deliver a soft, rounded geometric look with high visual density and an easygoing character. It prioritizes smoothness, simplicity, and a cohesive heavy texture to create an inviting display voice for modern, consumer-facing design.
The design favors strong, unified shapes over open readability, making it especially impactful at larger sizes. Round punctuation-like details (i/j dots) and the consistently softened joins reinforce the font’s gentle rhythm and cohesive texture.