Sans Normal Selih 4 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'School Days' by KA Designs, and 'Infoma' by Stawix (names referenced only for comparison).
Keywords: branding, ui text, posters, packaging, headlines, friendly, playful, approachable, casual, modern, soften modernism, friendly readability, clean simplicity, brand warmth, rounded, soft, clean, open, even.
This typeface is a rounded sans with smooth, continuous curves and gently softened terminals throughout. Strokes are even in thickness with no visible contrast, producing a steady, monoline rhythm. Letterforms lean toward geometric construction—round counters in O/Q and a circular dot—while keeping humanized touches in joins and bowls that prevent the shapes from feeling rigid. Uppercase proportions are straightforward and stable; lowercase forms are open and legible with a clear, simple single-storey a and g. Numerals follow the same softened, rounded logic, with consistent curvature and clear silhouettes.
It works well for brand identities that want to feel approachable, as well as UI labels, app onboarding, and other interface text where a friendly tone is desired. The rounded shapes also suit packaging, posters, and short headlines, especially when the goal is a clean, modern look with a softer edge.
The overall tone feels warm and personable, with a lighthearted, contemporary character. Rounded corners and circular details reduce severity, giving the font an inviting, easygoing voice suitable for friendly messaging rather than formal or technical settings.
The design intention appears to balance modern geometric clarity with softened, rounded finishing to increase friendliness and accessibility. It prioritizes smooth rhythm and straightforward letterforms for clear reading while projecting a casual, upbeat personality.
Spacing appears comfortably open in text, and the rounded terminals help maintain clarity at display sizes while keeping a soft texture across lines. The design maintains consistent curvature across letters and numerals, creating a cohesive set that reads smoothly in mixed-case copy.