Sans Normal Amraj 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web, product design, editorial, signage, modern, friendly, clean, neutral, approachable, everyday utility, clear reading, modern neutrality, brand versatility, rounded, open, geometric, crisp, balanced.
A clean sans with broadly rounded bowls and smooth, continuous curves paired with straight-sided stems. Terminals are predominantly blunt and squared, giving a crisp finish without sharp aggression. Proportions feel balanced and even, with open apertures and generous counters that keep letters clear at a range of sizes. The lowercase shows a compact, contemporary build with simple shapes and minimal modulation, while the uppercase maintains a stable, geometric rhythm. Numerals follow the same straightforward construction, reading clearly with consistent stroke weight and spacing.
Well suited to user interfaces, web typography, and product experiences where clarity and a neutral tone are priorities. It should also perform reliably for editorial subheads, short blocks of text, and practical signage or informational graphics that benefit from open shapes and clean rhythm.
The overall tone is modern and friendly, projecting clarity and practicality rather than personality-driven eccentricity. Its rounded geometry and open forms create an approachable, everyday voice that feels at home in digital interfaces and contemporary branding.
The design appears intended as a general-purpose, contemporary sans that emphasizes legibility, even color, and an approachable geometric feel. It aims to stay neutral and versatile, supporting a wide range of layout contexts without calling attention to itself.
The sample text suggests steady spacing and a calm texture in paragraphs, with smooth curves (C, O, S) balancing the more angular joins (K, V, W, X). Distinct, simple forms help reduce visual noise, keeping the design focused on legibility and a neutral, contemporary presence.