Sans Normal Afkoj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acherus Feral', 'Acherus Grotesque', and 'Chesna Grotesk' by Horizon Type and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: branding, user interfaces, headlines, posters, signage, clean, modern, friendly, dynamic, technical, modernity, clarity, versatility, motion, rounded, slanted, geometric, open, crisp.
A slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes are even and steady, producing a clean texture with little visible modulation. Counters are generally open and the joins are tidy, giving letters a crisp, contemporary rhythm. Terminals appear simply cut and the overall fit reads balanced, with forms that stay clear at both display and text sizes.
Well-suited for contemporary branding systems, UI typography, and short-to-medium text where a clean sans voice is needed with added momentum from the slant. It can also work effectively for headlines, posters, and signage that benefit from a modern, forward-leaning feel.
The overall tone feels modern and energetic while staying neutral and straightforward. The consistent slant and rounded shapes add a sense of motion and approachability, making it feel contemporary rather than formal or traditional. It communicates clarity and efficiency with a subtly friendly edge.
Likely designed to provide a versatile, contemporary sans voice with a built-in sense of motion. The emphasis appears to be on clean geometry, consistent spacing, and readable, open forms that perform reliably across a range of sizes and applications.
The character set shown maintains consistent angles and curvature across capitals, lowercase, and numerals, which helps keep lines of text even and predictable. Rounded bowls and open apertures support legibility, while the slant adds emphasis without relying on decorative detailing.