Sans Normal Kodel 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' and 'FF Zwo Correspondence' by FontFont and 'Adora Compact PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, retro, energetic, casual, impact, momentum, approachability, display clarity, rounded, oblique, soft, compact, punchy.
A heavy, oblique sans with rounded terminals and smooth, continuous curves. The letterforms lean consistently forward, with sturdy verticals, broad bowls, and compact counters that keep the texture dense. Curves are generous and slightly squashed in places, giving round letters a plump, elliptical feel, while diagonals (V, W, X, Y) read crisp and assertive. Numerals match the same sturdy, rounded construction and maintain strong visual weight in running text.
Best suited for short-to-medium display settings such as headlines, event posters, brand marks, packaging callouts, and signage where a strong, energetic presence is needed. It can also work for subheads or emphasis text, especially in designs aiming for a casual, sporty tone.
The overall tone is upbeat and approachable, with a sporty, poster-like energy. Its forward slant and chunky forms feel active and informal, suggesting motion and confidence without becoming aggressive. The rounded shaping adds warmth and a slightly retro, display-oriented character.
The design appears intended to deliver a bold, forward-leaning voice with friendly rounded geometry—prioritizing impact and momentum over fine detail. Its consistent oblique stance and simplified shapes suggest a focus on clear, confident display typography for contemporary promotional use.
Spacing appears fairly tight for the weight, producing a solid, high-impact word shape. The lowercase shows simple, geometric construction with single-storey forms (notably the g) and a clean, uncomplicated rhythm that favors quick recognition at larger sizes.