Sans Normal Kiruh 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: branding, advertising, posters, sports, ui labels, sporty, modern, dynamic, technical, clean, convey motion, modernize tone, improve readability, unify texture, oblique, monoline, rounded, open counters, slanted terminals.
A slanted, monoline sans with smooth, rounded construction and gently squared curves that keep forms crisp. Strokes maintain an even thickness with minimal modulation, while terminals are clean and slightly angled, reinforcing the forward-leaning motion. Uppercase shapes are streamlined and geometric, with open apertures and compact curves; the lowercase follows the same logic with simple, single-storey forms and tidy joins. Figures are similarly streamlined, with rounded bowls and consistent rhythm across the set.
Well suited to branding and promotional work where a sense of speed and modernity is useful, such as sports identities, technology messaging, and dynamic headlines. It can also work for UI labels and short passages where an oblique voice is desired, especially at moderate sizes where the open counters remain clear.
The overall tone is energetic and contemporary, with a purposeful, forward-tilting stance that suggests motion and efficiency. Its clean geometry and restrained detailing give it a technical, confident feel without becoming cold or rigid.
The design appears intended to deliver a clean, contemporary italic voice that reads quickly and feels kinetic. Its geometric rounding and even stroke behavior suggest a focus on consistent texture and versatility across headings and supporting text.
Spacing appears on the open side for an italic, helping letterforms breathe in longer lines. The rounded bowls and open counters support clarity, while the consistent slant and angled terminals create a cohesive, fast-paced texture in text.