Sans Normal Bokid 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, editorial, neutral, modern, clean, functional, friendly, clarity, versatility, modernity, accessibility, neutrality, geometric, rounded, open apertures, even rhythm, plainspoken.
A clean sans with broadly geometric construction and smoothly rounded curves. Strokes are even and steady, with minimal modulation and clear, open interior spaces. The uppercase set is straightforward and balanced, while the lowercase shows simple, modern forms with round bowls and uncluttered joins; counters stay generous, helping maintain clarity. Numerals are similarly plain and legible, with rounded shapes and stable verticals that sit evenly alongside the text.
Well-suited to interface and product typography, where even color and open counters help at small to medium sizes. It also works for general-purpose editorial layouts, instructional materials, and signage that benefits from quick recognition and low visual noise.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Rounded curves and open shapes lend a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a general-purpose, modern sans focused on legibility and a smooth reading texture. Its geometric leaning and restrained details aim to perform reliably across many contexts without imposing a strong stylistic voice.
Spacing and rhythm read as even and consistent across the sample text, with punctuation and basic symbols blending in without drawing attention. The letterforms avoid sharp terminals or decorative quirks, supporting a calm, utilitarian texture in paragraphs.