Sans Normal Arbuv 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Associate Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, friendly, corporate, clarity, versatility, modernization, system design, readability, geometric, rounded, open counters, uniform strokes, high legibility.
A clean, geometric sans with smooth circular bowls and a largely uniform stroke that keeps color even across lines of text. Uppercase forms are straightforward and restrained, with round characters built from near-elliptical curves and flat, horizontal terminals. Lowercase shows simple, readable constructions with open apertures (notably in c and e) and clear differentiation between similar shapes; punctuation and numerals follow the same rational, minimal logic. Overall spacing feels balanced and consistent, supporting a calm rhythm in both display and paragraph settings.
This font suits interface labels, dashboards, and product UI where clarity and an even typographic color are important. Its geometric calm also works well for corporate branding systems, wayfinding and signage, editorial subheads, and presentation materials that need a contemporary, unobtrusive sans.
The tone is modern and neutral with a slightly friendly warmth coming from the rounded geometry. It reads as practical and contemporary rather than expressive, giving content a dependable, unobtrusive voice suited to everyday communication.
The design appears intended to provide a versatile, contemporary sans that prioritizes legibility and consistency. Its geometric construction and restrained detailing suggest a focus on broad applicability across digital and print layouts without drawing attention away from the message.
The sample text shows stable word shapes and steady texture at larger sizes, with smooth curves that avoid sharp joins and keep forms approachable. Rounded characters (O, C, G, Q) share consistent curvature, helping the font feel cohesive across mixed-case and numerals.