Sans Normal Ambaz 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink and 'Daikon' by Pepper Type (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, editorial, neutral, modern, clean, pragmatic, friendly, versatility, legibility, modernization, clarity, geometric, rounded, open apertures, even color, crisp terminals.
A straightforward sans with a geometric backbone and softly rounded curves. Strokes are even and consistent, producing a steady, uniform texture in both caps and lowercase. Counters are generally open and generously sized, with circular/oval forms in C, O, and 0 reading cleanly. Terminals are crisp and mostly horizontal/vertical, while diagonals (V, W, X, Y) are sharp and symmetrical. The lowercase is simple and utilitarian, with a single-storey a and g and a clean, compact t, supporting clear word shapes.
It fits well in digital UI and product typography where clarity and consistency matter, and it scales comfortably into headings and short editorial blocks. The even color and open counters also make it a practical choice for signage and brand systems seeking a modern, unobtrusive voice.
The tone is neutral and contemporary, leaning more functional than expressive. Its smooth curves and tidy construction give it a mild friendliness without feeling casual, making it suitable for interface-like clarity and general-purpose communication.
The design appears intended as a versatile, workhorse sans that stays out of the way while remaining visually current. Its geometry and simplified lowercase forms suggest an emphasis on legibility, consistency, and broad applicability across print and screen.
The numerals are clear and sturdy, matching the letterforms’ round geometry and even stroke weight. Spacing appears balanced in the sample text, helping maintain readability at larger sizes and in dense lines.