Sans Superellipse Iknoz 6 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, punchy, friendly, sporty, retro, impact, approachability, signage, blocky, rounded, compact, sturdy, high-impact.
A heavy, rounded sans with broad proportions and a strong, compact footprint. Letterforms are built from soft rectangular curves and generous corner rounding, giving counters a squarish, superelliptical feel rather than true circles. Strokes are uniform and dense, with tight apertures and simplified joins that keep shapes solid at large sizes. The lowercase is chunky with a short-armed, geometric construction; terminals are blunt and consistently rounded, and the numerals follow the same bold, blocklike logic.
Best suited to headlines, logos, and short statements where a bold, rounded voice is needed. It performs well on posters, packaging, merchandise, and sports or entertainment branding, especially when set with ample leading or tracking to manage its dense texture.
The overall tone is assertive and upbeat: friendly rounding softens the weight, while the sheer mass and width deliver a loud, headline-ready presence. It evokes modern sports branding and mid-century display signage, balancing approachability with unmistakable impact.
The design appears intended as a high-impact display face that stays approachable through rounded geometry. Its superelliptical construction and compact counters suggest an emphasis on strong silhouette and instant recognition in branding and editorial display contexts.
Spacing reads intentionally tight in text settings, creating a dark, cohesive texture. Distinctive details include the squared-off bowls and counters, and the simplified, sturdy diagonals in letters like K, V, and W that reinforce a compact, poster-like rhythm.