Sans Normal Modim 1 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, playful, retro, friendly, punchy, impact, approachability, distinctive joins, display emphasis, rounded, soft corners, ink trap, compact counters, high impact.
A heavy, rounded sans with broad proportions and tightly managed inner counters. Curves are built from smooth, near-circular bowls, while terminals and joins show slight triangular notches that read like subtle ink-trap cut-ins. The stroke behavior is largely uniform, producing dense silhouettes; apertures tend to be modest, and forms like S and 3 show distinctive midsection scoops that add rhythm. Lowercase features a single-storey a and g, a short-armed t with a broad top, and a vertical, sturdy i/j treatment, all reinforcing a compact, solid texture in text.
Best suited to headlines, posters, and bold branding where maximum presence and quick recognition are needed. It performs well in packaging, sports or event graphics, and short UI or signage labels when a friendly but forceful voice is desired. For extended reading, it is more effective in short bursts (titles, pull quotes, calls to action) than in dense body text.
The font projects a confident, upbeat tone with a mild retro flavor, pairing friendly roundness with assertive mass. The small cut-ins at joins introduce a sporty, engineered character that keeps the heaviness from feeling purely blunt. Overall it feels energetic and attention-seeking without becoming decorative.
The design appears intended to deliver high-impact, approachable display typography with a distinctive join detail that adds personality and structure. Its rounded construction and compact counters emphasize solidity, while the notched joins provide a recognizable signature for branding and promotional work.
At display sizes the notched joins become a defining detail, while in longer lines the tight counters and heavy color create a strong, poster-like typographic block. Numerals are similarly robust and rounded, aligning well with the letterforms for impactful headlines and short statements.