Sans Superellipse Ilwa 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Taz' by LucasFonts, and 'Burlingame' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, punchy, confident, retro, playful, impact, motion, branding, display, clarity, rounded, compact, blocky, dynamic, slanted.
A heavy, slanted sans with rounded, superelliptical construction and softly squared curves. Strokes stay robust and even, with broad counters and terminals that read as cut and slightly sheared, reinforcing forward motion. The letterforms are compact and blocky with wide footprints, while curves (C, O, S) maintain a controlled, rounded-rectangle geometry rather than true circles. Lowercase shows a sturdy, single-storey feel in key shapes (notably a and g), with short ascenders/descenders and simple, thick joins that keep texture dense and bold.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks. Its dense color and rounded geometry also work well for social graphics and merchandise where a bold, friendly presence is needed. For longer text, it will generally perform better in brief blocks or emphasis lines rather than continuous reading.
The overall tone is energetic and assertive, with a sporty, headline-first attitude. The forward slant and chunky rounded shapes give it a friendly toughness—more playful than aggressive—suggesting motion, impact, and immediacy. It carries a mild retro flavor reminiscent of mid-to-late 20th-century display lettering used in advertising and athletics.
The design appears intended as a display sans that combines strong visual weight with rounded, approachable shapes and a built-in sense of motion. Its construction prioritizes bold silhouette clarity and brandable personality over typographic neutrality, aiming to stand out in attention-driven layouts.
Spacing and internal apertures are kept open for a face this heavy, helping it stay legible in short lines and big sizes. Numerals match the letters in mass and slant, with simplified forms and large, rounded counters (especially 8 and 9) that keep the set cohesive. The angled cuts on horizontals and terminals create a consistent directional rhythm across the alphabet.