Serif Normal Wadav 7 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, elegant, refined, contemporary, fashion, luxury, editorial polish, display focus, modern classic, hairline, crisp, calligraphic, delicate, sharp.
A high-contrast serif with hairline horizontals and tapered, wedge-like serifs that often end in sharp points. The strokes show a pronounced thick–thin rhythm with smooth, slightly calligraphic modulation and crisp terminals. Proportions lean toward a tall, graceful silhouette: capitals are stately and open, while lowercase forms keep a moderate x-height with long, slender ascenders and descenders. Curves are clean and controlled, and the overall color on the page is light and airy, especially at text sizes where the fine joins and hairlines become a defining feature.
Best suited for headlines, decks, pull quotes, and other prominent editorial typography where its contrast and hairline details can shine. It also fits luxury branding and packaging, particularly for beauty, fashion, and cultural institutions, and works well for large-format posters or cover typography with generous spacing.
The font conveys a polished, cultured tone—poised and luxurious without feeling overly ornate. Its sharp serifs and dramatic contrast read as fashion-forward and editorial, lending a sense of sophistication and precision.
Likely designed to deliver a modern, high-fashion take on a classic serif model—prioritizing elegance, sharp detail, and a bright page texture. The emphasis on contrast and tapered serifs suggests an intention to perform as a refined display and editorial face rather than a utilitarian workhorse.
The set emphasizes clarity through open counters and disciplined spacing, with distinctive pointed details in diagonals and serifs that add sparkle. Numerals match the refined contrast and appear suited to display use where the delicate hairlines can be preserved.