Sans Normal Ekkum 1 is a light, normal width, high contrast, italic, normal x-height font visually similar to 'Haboro Contrast' by insigne (names referenced only for comparison).
Keywords: editorial, magazines, headlines, branding, posters, elegant, refined, modern, poised, premium tone, expressive italic, clean modernity, display clarity, calligraphic, slanted, crisp, airy, tapered.
A slanted, high-contrast design with slender hairlines and thicker verticals, producing a crisp, airy color on the page. Curves are smooth and elliptical, with gently tapered terminals and minimal visible ornament, creating a clean, streamlined silhouette. Counters are open and oval, spacing is moderately generous, and proportions feel slightly condensed in places while maintaining a consistent rhythm across capitals, lowercase, and figures.
Well-suited to editorial typography such as magazine headlines, pull quotes, and section openers where contrast and slant can add hierarchy and sophistication. It can also work effectively in branding, packaging, and poster titling that calls for a refined, contemporary voice. In longer passages it is best used at comfortable sizes and with sufficient leading to preserve its delicate hairlines.
The overall tone is polished and sophisticated, with a fashion-forward, editorial sensibility. Its sharp contrast and poised slant suggest refinement and speed, balancing classic italic mannerisms with a contemporary cleanliness.
The design appears intended to deliver a sleek italic voice with strong contrast and clean, rounded construction, offering an expressive alternative to upright text while staying visually disciplined. It aims for a premium, modern feel that reads as both stylish and legible in display-driven settings.
Uppercase forms lean toward simple, rounded constructions (notably C, G, O, Q) paired with straight, confident diagonals (A, V, W, X). The lowercase shows a lively cursive influence with single-storey shapes and distinct entry/exit strokes, while numerals appear equally contrasted and streamlined for display use.