Sans Other Gawi 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Eastman Condensed' and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, retro, chunky, quirky, friendly, attention grab, retro flavor, friendly impact, humor tone, soft corners, bulbous, compact, heavy terminals, irregular rhythm.
A chunky, heavy sans with softly rounded contours and slightly irregular internal shaping that gives the forms a subtly hand-cut, poster-like feel. Counters are generally tight and compact, with frequent bulb-like joins and terminals that read more sculpted than purely geometric. The uppercase carries broad, blocky silhouettes (notably in E/F/L and the wide-bellied C/G/O), while the lowercase mixes rounded bowls with narrow stems and occasional tapering or pinched transitions, creating a lively, uneven rhythm across words. Numerals are stout and dark, with simplified construction and minimal interior space, reinforcing the dense color on the page.
Works best for display settings such as posters, headlines, event graphics, packaging, and signage where strong silhouette recognition and a playful voice are desirable. It can also serve as a distinctive brand accent font, especially when paired with a calmer text face for body copy.
The font conveys a bold, jovial tone—confident and attention-seeking without feeling aggressive. Its slight unevenness and inflated shapes suggest a retro display sensibility, suitable for humorous, casual, or family-friendly messaging where personality matters as much as legibility.
The design appears intended to deliver maximum impact with a friendly, offbeat personality—combining sturdy, simplified letterforms with soft rounding and subtle irregularities to evoke a vintage, cut-letter display vibe.
Spacing and shape balance feel intentionally inconsistent in small ways (some letters appear more top-heavy or compressed than neighbors), which adds character but makes long passages feel visually busy. The darkest areas collect around joins and tight counters, so the design reads best when given generous size and breathing room.