Sans Normal Dimag 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, editorial, posters, ui display, modern, minimal, clean, refined, technical, clarity, modernization, neutrality, systematic design, monoline, geometric, open counters, rounded forms, high aperture.
A clean, monoline sans with geometric construction and a slightly humanized rhythm. Curves are smooth and near-circular (notably in C, O, and 0), while straight strokes are crisp and evenly weighted. Uppercase forms are simple and open, with a relatively low crossbar on A and a round, open G. Lowercase shows a single-storey a and g, a compact e with a small eye, and a distinctive hooked f; bowls and counters stay spacious, supporting clarity at larger sizes. Numerals follow the same restrained logic, with rounded 3/8/9 and a simple, vertical 1.
Best suited to branding, headlines, and editorial display where its geometric simplicity and open forms can read as modern and precise. It can work for short to medium text in brochures, presentations, and interface-like layouts, particularly when ample size and spacing are available.
The overall tone is contemporary and understated, leaning toward a calm, rational feel. Its geometric clarity gives it a slightly technical, design-forward voice without becoming cold, making it suitable for modern brand systems and interface-adjacent typography.
The design appears intended to deliver a straightforward, contemporary sans with geometric foundations and unobtrusive personality. It emphasizes clarity and consistency across uppercase, lowercase, and numerals, aiming for versatile use in modern communication and identity work.
The face favors open apertures and generous interior space, which keeps lines of text airy in the sample setting. Diagonals in V/W/X are sharp and clean, and terminals remain unembellished, reinforcing a minimal, systematic aesthetic.