Sans Normal Nomol 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Helen Bg' by HS Fonts, 'Neufile Grotesk' by Halbfett, 'Pais' by Latinotype, 'Neue Haas Grotesk Display' by Linotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, industrial, friendly, punchy, modern, maximum impact, bold clarity, modern utility, approachable strength, blocky, rounded, compact, sturdy, clean.
This is a heavy, wide sans with robust strokes and generously rounded curves. Counters are relatively small and tight, giving the letters a compact, high-impact texture. Terminals are clean and mostly straight-cut, while bowls and rounds (C, O, G, e, o) are smooth and geometric, creating a consistent rhythm across the set. The lowercase shows a single-storey a and g, with straightforward, utilitarian shapes and minimal detailing that keep forms bold and legible at display sizes.
It performs best in headlines, posters, signage, and bold brand moments where maximum presence is desired. The sturdy construction and simple shapes also suit short UI labels, sports or event graphics, and packaging where high contrast against the background and quick recognition matter.
The overall tone is assertive and contemporary, balancing a friendly roundness with a tough, workmanlike solidity. It reads as energetic and direct, with a poster-like presence that feels approachable rather than formal.
The design appears intended to deliver a bold, modern sans voice with friendly geometry and strong color on the page. Its simplified forms and wide stance prioritize impact and clarity in display typography over delicate detail.
The combination of wide proportions and tight internal spaces creates strong word-shape blocks in text, making it especially attention-grabbing in short lines. Numerals match the weight and width closely and feel designed to hold their own in headlines and bold UI callouts.