Sans Normal Nolan 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Agent Sans' by Positype; 'Core Sans N SC' and 'Core Sans NR' by S-Core; 'Tabac Sans' by Suitcase Type Foundry; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modern branding, display strength, rounded, blunt, chunky, geometric, compact counters.
A heavy, rounded sans with broad proportions and a solid, even stroke throughout. Curves are smooth and generously radiused, while terminals and joins tend to end in blunt, squared-off cuts, creating a sturdy, graphic silhouette. Counters are relatively compact for the weight, and spacing appears straightforward and consistent, favoring dense, poster-ready word shapes. Figures share the same bold, simplified construction, with clear, stable forms designed for impact.
Best suited to short, high-impact settings such as headlines, advertising, and bold brand statements where dense texture and strong silhouettes are an advantage. It can also work for labels, packaging, and signage that need friendly authority, but its mass and tight counters are more comfortable at display sizes than in long passages of small text.
The overall tone is direct and upbeat: big shapes, softened corners, and minimal detail give it a friendly modernity without feeling delicate. It reads as assertive and attention-seeking, with a slightly playful, approachable character that suits bold messaging.
The design appears intended to deliver maximum presence with a clean, contemporary construction—using rounded geometry and blunt endings to stay approachable while maintaining a strong, confident voice. Its consistent stroke and simplified forms prioritize clarity and visual punch over nuance.
Uppercase forms feel particularly blocky and monumental, while lowercase maintains rounded, single-storey-style simplicity where applicable and keeps a compact rhythm. The punctuation and basic text setting show strong color and uniform texture, optimized for large-scale readability and quick recognition.