Sans Normal Rumad 3 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, signage, friendly, modern, casual, approachable, lively, warm readability, friendly tone, modern utility, text emphasis, brand voice, rounded, humanist, soft terminals, open apertures, slanted.
A slanted sans with rounded construction and a softly modulated stroke. Curves are generous and smooth, with open counters and apertures that keep forms readable at text sizes. Terminals tend to be subtly softened rather than sharply cut, and the overall proportions feel roomy with broad rounds (notably in O/C/e) and relaxed spacing. The rhythm is slightly springy due to the italic angle and gentle stroke tapering, giving the alphabet a fluid, handwritten-adjacent texture while remaining clearly sans and structured.
Well-suited to UI and product copy where a personable voice is helpful, and for editorial text that benefits from an inviting italic presence. It can also support brand systems, marketing materials, and light signage where clarity and a modern, friendly character are both desired.
The tone is warm and approachable, with a contemporary, conversational feel. Its smooth curves and mild softness project friendliness and ease rather than strict neutrality, while the steady construction keeps it professional enough for everyday interface and editorial use.
Likely designed to offer an italic sans that feels human and accessible without becoming decorative. The softened terminals, open shapes, and even rhythm suggest an emphasis on comfortable continuous reading and a contemporary, approachable brand tone.
The sample text shows consistent slant and stable letterfit, with punctuation that matches the rounded, uncluttered style. Numerals follow the same smooth, open approach, reading cleanly alongside the lowercase.