Sans Normal Runas 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, presentations, branding, captions, airy, modern, friendly, casual, clean, approachability, readability, modernity, versatility, softness, rounded, open apertures, humanist, monoline, soft terminals.
A slanted, monoline sans with rounded construction and generous internal space. Strokes stay even and smooth, with soft, slightly tapered terminals and broadly curved bowls that keep counters open. Proportions lean wide and relaxed, with a steady rhythm and clear, simple forms in both uppercase and lowercase; numerals follow the same rounded, unobtrusive logic. Overall spacing reads comfortable rather than tight, supporting a light, breezy texture in text.
It works well for modern UI labels, product copy, and presentation typography where a lighter, approachable italic voice is useful. The open shapes and steady rhythm also suit editorial subheads, pull quotes, and short-to-medium passages, and it can add a relaxed, contemporary feel to branding and marketing collateral.
The font feels approachable and contemporary, with a casual, easygoing tone created by the italic slant and soft geometry. Its smooth curves and open shapes give it a friendly, conversational voice without becoming playful or gimmicky.
The design appears intended as a clean, versatile italic sans that prioritizes readability and a soft, modern personality. It aims to provide an unobtrusive but expressive slanted style for everyday communication, balancing clarity with warmth.
The italic angle is consistent across cases and figures, and the design avoids sharp joins, favoring rounded connections and gentle curvature. In longer passages the even stroke weight and open counters help maintain a calm, uniform color.