Sans Normal Irgo 14 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akko' by Linotype, 'MC Bolfy' by Maulana Creative, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Planer' by The Northern Block, 'Morl' by Typesketchbook, and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, friendly, bouncy, casual, retro, cheerful impact, friendly branding, playful display, retro fun, rounded, soft, chunky, bulbous, inclined.
A heavy, rounded sans with a pronounced forward slant and soft, fully curved terminals. The strokes are thick and even, with generous counters that stay open despite the weight, and a generally compact, rubbery silhouette. Proportions lean toward a tall lowercase with short ascenders and descenders, creating a dense, energetic texture in text. Letterforms favor simple geometry—ovals and rounded rectangles—with occasional notched joins and angled cuts that add motion and keep shapes from feeling static.
Best suited to display roles such as headlines, posters, playful brand marks, and packaging where its bold, rounded presence can carry the message. It also works well for kid-focused materials, event promos, and short callouts where a friendly, energetic voice is desired.
The overall tone is upbeat and approachable, with a cartoon-like bounce that feels informal and upbeat rather than corporate. Its soft corners and slanted stance suggest motion and friendliness, leaning into a lighthearted, retro display mood.
The design appears intended to deliver maximum impact with a soft, approachable character—combining a chunky weight with rounded geometry and a forward-leaning stance to convey motion and fun. It prioritizes personality and presence over neutrality, making it a natural choice for expressive display typography.
The sample text shows a strong, consistent rhythm at larger sizes, where the slant and rounded shapes read as intentional personality. At smaller sizes, the extreme weight and tight internal spaces can make similar shapes (like rounded bowls and diagonals) feel more uniform, so spacing and size choice will matter for clarity.