Script Heli 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, branding, headlines, greeting cards, playful, friendly, casual, retro, crafty, hand-lettered charm, cheerful display, casual branding, signage feel, rounded, bouncy, brushy, looping, soft terminals.
A rounded, brush-pen script with thick, softly modulated strokes and gently tapered terminals. Forms are compact with a lively baseline bounce, and many letters show subtle entry/exit strokes that give a loosely connected, handwritten rhythm rather than strict joining. Counters are small and rounded, curves dominate over straight segments, and several capitals feature simple swashes and looped constructions that keep the texture dense and cohesive in text.
This style works best for display settings where a friendly, handmade voice is desired—packaging, café or boutique branding, posters, social graphics, and greeting-card headlines. It can also suit short subheads or pull quotes, especially when paired with a clean sans for supporting text.
The overall tone feels warm and upbeat, like hand-lettered signage or a personal note. Its buoyant curves and slightly irregular rhythm read as approachable and informal, with a hint of vintage craft character.
The design appears intended to mimic confident, marker-like hand lettering with a smooth, rounded finish—prioritizing charm and personality while staying legible in short phrases. The compact proportions and bouncy rhythm aim to create a dense, energetic word shape that stands out in titles and logos.
Capitals have distinctive, simplified swash gestures that remain readable, while lowercase features frequent single-storey forms and occasional looped descenders (notably in letters like g and y). Numerals follow the same rounded, hand-drawn logic, keeping stroke weight and curvature consistent with the alphabet.