Slab Square Imra 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, circus, rustic, playful, retro, attention-grabbing, vintage flavor, poster display, thematic branding, decorative slab, blocky, notched, bracketed, ink-trap-like, high-impact.
A heavy, display-oriented slab with broad proportions and strong horizontal emphasis. Strokes are thick and largely uniform, with crisp slab terminals and angular, notched corners that create small triangular cut-ins at joins and stroke ends. Counters tend to be compact and rectangular-leaning, while curves are squared off, producing a robust, carved look. The lowercase keeps a tall x-height and sturdy, short ascenders/descenders, maintaining a dense texture in text.
Best suited to headlines, posters, signage, and branding where a bold, decorative slab can carry the entire voice of the layout. It works especially well for vintage-themed packaging, event graphics, and logo wordmarks where the notched slabs can be read clearly at larger sizes.
The letterforms evoke a classic show-poster mood—part Old West, part circus broadside—mixing toughness with a slightly playful, decorative edge. The corner notches and chunky slabs give it a handmade, stamped or cut-wood feel that reads as vintage and attention-grabbing rather than refined.
The design appears intended to deliver maximum impact with a distinctly decorative slab vocabulary, using squared forms and notched joins to add character without introducing italics or script-like motion. The tall x-height and broad stance support legibility in short lines while keeping a strong, period-flavored personality.
In the sample text the dense weight and tight interior spaces make long passages feel dark and busy, while the distinctive notched detailing remains visible at larger sizes. Numerals and capitals share the same squared, cut-in motif, helping headlines feel cohesive and emblematic.