Slab Square Imri 3 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: posters, headlines, signage, packaging, brand marks, western, retro, boisterous, rugged, playful, high impact, vintage flavor, western display, poster styling, rugged tone, bracketed slabs, ink-trap notches, angular, chunky, high-impact.
A heavy, right-leaning slab serif with wide proportions and compact counters that create a dense, high-impact texture. Strokes are blunt and squared-off, with prominent slab terminals and small notched cut-ins at joins and corners that add a chiseled, cutout feel. The letterforms show a lively, slightly irregular rhythm—some shapes feel more expanded than others—while maintaining consistent weight and strong horizontals. Uppercase forms are blocky and architectural; lowercase keeps a large, prominent body with sturdy stems and simplified details, prioritizing silhouette over delicacy.
Best suited for large-scale display work such as posters, headlines, storefront or event signage, and bold packaging where strong silhouettes and a vintage voice are desired. It can work for short emphatic phrases or branding, but the dense texture and tight counters make it less comfortable for extended reading at smaller sizes.
The overall tone is bold and theatrical, evoking vintage display lettering with a frontier/circus poster energy. Its chunky slabs and carved-looking notches give it a rugged, handcrafted attitude, while the pronounced slant adds motion and swagger.
Designed to deliver maximum visual impact with a retro, Western-leaning display personality. The wide, slabbed construction and carved notches appear intended to keep forms sturdy and legible at large sizes while adding distinctive character and motion through the pronounced slant.
The face produces a dark color on the page, especially in text samples, where the tight internal spaces and broad strokes amplify weight. Numerals follow the same chunky, poster-like construction with strong, flat-ended strokes and minimal contrast.