Sans Normal Jarid 7 is a bold, very wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, futuristic, techy, sporty, industrial, confident, impact, modernity, speed, clarity, rounded, geometric, extended, streamlined, soft corners.
A heavy, extended sans with rounded geometry and smooth, continuous curves. Strokes stay visually even across the alphabet, with broad proportions and generous horizontal reach, giving letters a low, stable stance. Curves are built from elliptical bowls and softened terminals, while diagonals and joins stay clean and mechanical rather than calligraphic. Counters are fairly open for the weight, and the overall rhythm is wide and steady, favoring strong silhouettes over delicate detail.
Best suited to display typography where width and weight can be used for presence—headlines, posters, brand identities, and logo work. It also fits UI titles, product naming, and packaging that benefit from a modern, engineered voice; for long passages, it will feel dense and space-hungry due to its extended proportions.
The tone is modern and assertive, with a sleek, engineered feel. Its wide stance and rounded forms read as energetic and contemporary—comfortable in sporty, tech, and sci‑fi adjacent aesthetics while remaining friendly rather than harsh.
The design appears intended to deliver a contemporary, high-impact sans that combines broad, futuristic proportions with softened, rounded geometry. It prioritizes strong, easily recognizable silhouettes and a consistent, engineered rhythm for attention-grabbing display use.
Round letters like O/C/S emphasize horizontally stretched forms, and the numerals follow the same broad, streamlined construction. The design favors impact at display sizes, where its extended shapes and smooth curves create distinctive wordmarks and headings.